DIGITALIZED YOUTH, KNOWLEDGE GAP, AND DIGITAL DIVIDE: A STUDY ON YOUNGSTERS’ MEDIA USE FOR OBTAINING DAILY NEWS
Survey was conducted to collect information on university students’ media consumption and habits. The result shows that the ones who use digital and broadcast media for collecting news and information have more experience of using the Internet. There is a significant difference between males and females both for media use and content consumption. Females more than males both tended to consume more more media and news content of media. The age difference between the participants was another important factor played role in whether or not Internet users got information and news about entertainment. The results were discussed and interpreted within the framework of digital divide, knowledge gap, and the theory of uses and gratifications.
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