REKLAM BASIN İLANLARININ SAYFA TASARIMI TÜRLERİ VE BİLEŞENLERİNE GÖRE DEĞERLENDİRİLMESİ: 1959-2013 YILLARI ARASINA YÖNELİK BİR İÇERİK ANALİZİ

Tanzer Ercanpolat, Hasan Kemal Suher, Yeşim Ulusu
662 209

Öz


Türkiye’de son 50 yılda ‘reklam tasarımı’ alanında yaşanan gelişime ve değişime odaklanan bu çalışmada, Milliyet Gazetesi’nde 1959-2013 yılları arasında yayınlanan Arçelik markasının beyaz eşya kategorisine ait tüm basın ilanları, grafik tasarım kriterleri göz önüne alınarak içerik analizi yöntemiyle incelenmiştir.

İçerik analizi ile elde edilen verilerin yorumlanması sonucunda, 50 yıllık süreçte Türkiye’deki reklam basın ilanlarının sayfa düzeni türleri ve sayfa düzeni bileşenleri açısından yıllar içerisinde farklılaştığı tespit edilmiştir.


Anahtar kelimeler


Reklam Tasarımı, Grafik Tasarım, Sayfa Tasarımı Bileşenleri, Sayfa Tasarımı Türleri

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DOI: http://dx.doi.org/10.18094/si.42768

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